Over rule is an Eco-Conscious brand, designing timeless sculpting pieces, ethically made in Portugal with certified recycled and bio-based fibers.
Each collection provides long-lasting wardrobe investment pieces, designed to embrace and empower diverse body shapes.
Founded in 2021 by Bibiana Almeida, a self-taught designer/creative, that strives to bring a slow fashion approach to an empowering style that has a low impact on our Planet, by combining sustainability, simplicity with a touch of sensuality.
The ultimate goal is to continuously capture the essence of conscious entrepreneurship in each detail that involves the brand, from ethical manufacturing, to recycled packaging, local sourcing and giving back.
A commitment to empower individuality and permanently invest on an innovative sustainable path.
It’s more than just a label; it’s an attitude, a way of life, a choice to be proud in knowing that what you wear has an impact beyond you.
"I believe that there is power in our individual choices and actions. It falls in each one of us to change our habits, and start consuming with a more responsible mindset. With OverRule, I want to give people that choice, by bringing a sustainable approach to an empowering outfit. It’s time to bring positive change to the fashion industry, so this is my opportunity to lead by example"
Founder & Creative Director