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About us

Over rule is a Premium Eco-Conscious brand, designing timeless minimal pieces, ethically made in Portugal in limited quantities, with innovative certified botanic origin and recycled fibers.

Each collection provides long-lasting wardrobe investment pieces, designed to give you a sculpted

smoothing fit, delivering the most comfortable and second-skin feel. 

Founded in 2021 by Bibiana Almeida, a self-taught designer/creative, that strives to bring a slow fashion approach to an empowering style that has a low impact on our Planet, by combining sustainability, simplicity with expert craftsmanship. 

The ultimate goal is to continuously capture the essence of conscious entrepreneurship in each detail that involves the brand, from ethical manufacturing, to recycled packaging, local sourcing and giving back.

A commitment to empower conscious consumerism and permanently invest on an innovative sustainable path.

It’s more than just a label; it’s an attitude, a way of life, a choice to be proud in knowing that what you wear has a positive impact beyond you.


The Brand

"I believe that there is power in our individual choices and actions. It falls in each one of us to change our habits, and start consuming with a more responsible mindset. With OverRule, I want to give people that choice, by bringing a sustainable approach to an empowering outfit. It’s time to bring positive change to the fashion industry, so this is my opportunity to lead by example"

Founder & Creative Director

Bibiana C. Almeida

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